A lifestyle service for men who are too busy to worry about the basics (socks, underwear, shaving supplies, condoms etc).
Why is This Page Good?
Validation: They jump right into showing off the famous publications that have featured their company. From a design perspective, the grey monotone prevents a mishmash of colour creating any visual distraction from the call to action (CTA).
Value propositions: The main content on the page answers two simple questions: “What is it?” and “Why should I care?”
Testimonials: The second is one of the funniest I’ve read. Socks as a Service – genius.
Removal of doubt: The subtext below the CTA lowers the perceived risk, which can improve the click-through-rate (CTR).
What I'd Change or Test
Tagline: To make it more immediately clear what the purpose of the page is, I’d add a succinct tagline beside the logo.
Main title (core value proposition): There are a couple of ways to use a headline: A) use a very clear statement of what you are offering to enable an understanding of the purpose of your page, or B) entice your visitor to want to keep reading by using a seductive headline. They’ve gone with B here, presumably in an attempt to catch your attention and increase curiosity (or to push a particular button). For a test, I’d try approach A and make it really clear from the get go – what Manpacks is (this would work really well with the tagline to help pass a five second test).